Controversies in Contemporary Advertising 2th edition
ISBN:1452261075
ISBN13:9781452261072
Publisher:Sage Publications, Inc
Authors:Kim Sheehan, Kim B. (Bartel) Sheehan, Kim B. Sheehan
Controversies in Contemporary Advertising Description
Controversies in Contemporary Advertising 2 Edition Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.